Channel 4 has announced that the popular 4OD catch-up and on-demand service will become 'All 4' next year. See also: Netflix vs Amazon Prime Instant Video comparison review.
The broadcaster is calling All 4 its new digital home for all Channel 4 content which is essentially what the iPlayer is to BBC. The new brand identity will 'present all of Channel 4’s linear channels, digital content and services in one place, for the first time'.
David Abraham, chief executive of Channel 4, said: "Having been a pioneer of VoD services in the UK, we think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds, blending the strengths of both into a single brand."
4OD will be replaced by All 4 by the end of March 2015 offering content from the past, present and future: On Demand, Now and On Soon respectively. The most interesting is On Soon which will showcase new clips and promos of upcoming shows.
All 4 will launch first on PC and iOS devices with more platforms added over the course of the year.
Registered viewers will get an increasingly personalised experience with a 'bespoke set of content and related experiences for viewers'.
"We believe All 4 will deliver the most advanced broadcaster response to changing viewer behavior in the digital age, and will help ensure that our content portfolio remains an important, valued part of viewers’ TV consumption for decades to come," added Abraham.
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